As an SEO professional, analyzing websites is a crucial part of your daily routine. Whether you’re conducting competitor research, link prospecting, or simply examining a website’s technical SEO, having the right tools can make all the difference. In this post, we’ll explore the top 11 Chrome extensions that can enhance your website analysis and SEO capabilities.

1. GTM Copy Paste

Developed by MeasureSchool, GTM Copy Paste is a versatile extension that allows you to easily copy and paste tags, variables, triggers, and more from one Google Tag Manager (GTM) container to another. This saves time and reduces the chance of human error when copying elements manually.

2. PII Viewer

The PII Viewer extension helps you import and map Personal Identifiable Information (PII) from a CSV file to Google Analytics. This powerful tool allows you to backtrack user actions and identify specific user interactions, making it an essential tool for advanced analytics.

3. Google Tag Assistant

This extension tells you which codes have fired on a page, including Google Analytics, AdWords Conversion Tracking, and Google Tag Manager. It’s an essential tool for anyone working with these Google products, providing valuable insights into how these tools are interacting with your website.

4. GA Debugger

The GA Debugger is a go-to tool for debugging Google Analytics installations. It pulls out detailed information about dimensions, events, tracking IDs, and more, making it easy to identify and fix issues in your analytics setup.

5. Da Vinci Tools

Da Vinci Tools enhances your experience with Google Marketing Platform tools like AdWords, Google Analytics, Google Tag Manager, and Data Studio. It offers handy enhancements such as enabling heat maps in Google Analytics reports and calculating metrics for A/B tests.

6. PageSpeed Insights

This extension, courtesy of Google, helps you understand what’s slowing down your page load times. It provides specific recommendations to improve performance, making it a valuable tool for optimizing website speed.

7. Hover Zoom

Hover Zoom is a quality-of-life tool that allows you to preview images and GIFs on a webpage without having to click through. This saves time during research and is a must-have for any SEO professional.

8. MozBar

The MozBar is a comprehensive SEO tool that checks SEO elements such as title and meta description length, URLs, H1-H6 tags, images with or without Alt tags, structured data, HTTP status code, and redirects. It’s a powerful tool for performing technical SEO audits and identifying issues.

9. Ghostery

Ghostery helps identify and block trackers, ads, and other third-party elements on websites. This tool is essential for understanding a website’s technology stack and privacy/security measures.

10. BuiltWith Technology Profiler

BuiltWith Technology Profiler identifies the technologies used to build a website, including content management systems, web frameworks, analytics tools, and more. This tool is invaluable for competitor research and understanding a website’s architecture.

Check My Links scans a page for broken links, highlighting them in red with the corresponding URL code. This extension is a must-have for webmasters and link builders, making it easier to maintain pages and identify broken links.


These 11 Chrome extensions offer a range of tools to enhance your website analysis and SEO capabilities. From debugging and viewing to enhancing your data, these extensions can streamline your workflow and provide valuable insights. Whether you’re a seasoned SEO professional or just starting out, these tools are essential for anyone looking to improve their website analysis and SEO skills.

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